Privacy Policy

Last updated: February 10, 2026

At Photomatch, we take the privacy of your photographs, personal data, and biometric information seriously. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data.

1. Information We Collect

1.1 Photographer Account Information

When a photographer creates an account, we collect:

Name and email address
Login credentials (stored securely using industry-standard hashing)
Business or studio name (optional)

1.2 Event Photos

Photographers upload event photos to create galleries. These photos are stored on secure, encrypted servers and are only accessible through private, photographer-controlled event links.

1.3 Guest Selfies

When a guest takes a selfie to find their photos, the image is used solely for the purpose of face matching within that specific event. Selfies are processed in real time and are permanently deleted from our servers immediately after the matching process is complete. We do not store, archive, or retain selfie images.

1.4 Face Recognition Data

Our system generates numerical face descriptors (embeddings) from uploaded event photos to enable matching. These descriptors are:

Scoped exclusively to the event in which they were generated
Never shared across events, accounts, or third parties
Deleted when the event is deleted by the photographer

1.5 Usage and Analytics Data

We collect anonymized usage data such as page views, photo view counts, and download counts to help photographers understand engagement with their events. This data does not include personally identifiable information.

2. How We Use Your Information

We use the information we collect to:

Provide face recognition matching between guest selfies and event photos
Deliver private event galleries to authenticated users
Send email notifications to guests when their matched photos are ready
Provide photographers with event analytics and reporting
Improve the reliability and performance of our service

3. Data Storage and Security

All photos and data are stored using encrypted cloud infrastructure. We employ industry-standard security practices including:

Encryption at rest and in transit (TLS/SSL)
Access controls and authentication for all API endpoints
Rate limiting to prevent abuse
Regular security reviews

4. Data Sharing

We do not sell, rent, or share your personal information, photos, or face data with third parties. Data is only shared in the following limited circumstances:

With cloud infrastructure providers (e.g., storage, CDN) that process data on our behalf under strict agreements
When required by law, regulation, or valid legal process

5. No Public Galleries

Event galleries are never made publicly available, indexed by search engines, or discoverable by anyone who does not have the photographer-issued private link. There are no public-facing photo directories on Photomatch.

6. Data Retention and Deletion

Photographers retain full control over their event data. A photographer may delete an event at any time, which permanently removes all associated photos, face data, and analytics from our servers.

Guest selfies are never stored beyond the duration of the matching request, which typically completes within seconds.

7. Cookies

We use essential cookies for session management and authentication. We do not use advertising cookies or third-party tracking cookies.

8. Children's Privacy

Photomatch is not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete it.

9. Your Rights

You have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent for data processing at any time

To exercise any of these rights, contact us at Ashirbadprasad@gmail.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the service after changes constitutes acceptance of the updated policy.

11. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact us at:
Ashirbadprasad@gmail.com